Welcome to flexponsive

flexponsive is an e-commerce consultancy helping airline e-commerce take off.

We listen to users – using data science and live user experiments – to better understand their needs and raise conversions.

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Our Services

Airline Focus

We focus on the unique challenges of airline e-commerce – how to deliver a great user experience and put ancillaries in the spotlight, while working with legacy systems and invariably complex booking processes.

Data Science

Your shoppers speak to you with millions of clicks per day – we listen to their voices using data science, working with the Google Analytics API to analyze big data without the need for big IT projects

Usability Studies

See real users interacting with your site – on video! We assemble focus groups in your target demographics and gather their feedback. This is then checked against clickstream data of the live site to prioritize usability improvements by business value

Built on the experience of

What is the meaning of flexponsive?

flexponsive — being both flexible to market conditions and responsive to user needs. Airlines enter the flexponsive era when they provide a seamless user experience on all devices, continuously listen to the voices of their consumers – whether expressed through big data or in live user experiments – and have agility built into their IT processes to enable continuous improvement.


Dr. Hinnerk Gnutzmann

Hinnerk is the founder and CEO of flexponsive UG and an expert in e-commerce technology and data science. He holds a BA from Cambridge University, an MPhil from Utrecht University and a PhD in Economics from the European University Institute in Florence. He was previously a Partner at Visions New Media GmbH.

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Piotr Spiewanowski (flexponsive)

Dr. Piotr Spiewanowski

Piotr is the co-founder of flexponsive UG and an expert in the data science and human-centered design domains. He studied economics and psychology, holding an MA from Warsaw School of Economics and a PhD from the European University Institute in Florence.

[email protected]